https://www.alexripberger.com/865004006353 daily 0.75 2017-02-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487030919531-LB6O5Q81V5CZFALVXLN5/Believe_2.jpg Believe https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254463802-THBSARTB7RC140YY718J/image-asset.jpeg Believe - Believe // Music Video https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894dab96a496327e73ec582/5894dbbae48aee4e3b51271e/1486150581140/ Believe https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486150586659-DL8ZPY10EGVBT2CSLQ68/image-asset.jpeg Believe - Believe // Music Video https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486150610293-U5QYADDPRKNKDBP0J4C6/image-asset.jpeg Believe - Believe // Music Video https://www.alexripberger.com/momsdayout daily 0.75 2017-02-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254561922-S5AQOFV8BJ73TQRIQCR0/image-asset.jpeg Mom's Day Out - Mom's Day Out // Music Video Lipsync https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254561922-S5AQOFV8BJ73TQRIQCR0/image-asset.jpeg Mom's Day Out - Mom's Day Out // Music Video Lipsync https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894e1f459cc688034139eed/5894e2276fd27c0f05f78500/1486152231409/ Mom's Day Out https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486152232382-BDDHOT7ZPGVMBID0JUAA/image-asset.jpeg Mom's Day Out - Mom's Day Out // Music Video Lipsync https://www.alexripberger.com/iii daily 0.75 2017-02-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254536209-6UQ0RRRDJN9L36D1CRQL/image-asset.jpeg Overwhelmed - Overwhelmed // Music Video https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254536209-6UQ0RRRDJN9L36D1CRQL/image-asset.jpeg Overwhelmed - Overwhelmed // Music Video https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894dec020099e389d7e8a42/5894e1849a6bf7ad7e1f5bba/1486152067725/ Overwhelmed - Overwhelmed // Music Video https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486152068984-I389XHAV935URAN9ZO93/image-asset.jpeg Overwhelmed - Overwhelmed // Music Video Client: Parkview Christian Church Director: Alex Ripberger Producer: Tori Vittum DP: Alex Ripberger Production Assistant: Max Shaw Editor: Tori Vittum VFX: Alex Ripberger Music: "Overwhelmed" - Big Daddy Weave https://www.alexripberger.com/vii daily 0.75 2017-02-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254637350-273PS6FVFJVI1DD36SZ5/image-asset.jpeg Daring Faith - Daring Faith // Capital Campaign Promo https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254637350-273PS6FVFJVI1DD36SZ5/image-asset.jpeg Daring Faith - Daring Faith // Capital Campaign Promo https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894e429cd0f6863dc9e7a47/5894e74b05b0371bb1717b4c/1486153540092/ Daring Faith https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486153548017-K75U8EJF4RDCMCO0RWRE/image-asset.jpeg Daring Faith - Daring Faith https://www.alexripberger.com/798817030644 daily 0.75 2017-02-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254496596-BJ997SGFPYWAP24QRKPE/image-asset.jpeg Food Fight - Food Fight // Short Film https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254496596-BJ997SGFPYWAP24QRKPE/image-asset.jpeg Food Fight - Food Fight // Short Film https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894dcb8893fc0259132f8a3/5894f464176dc48168d6343a/1486156899722/ Food Fight https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486156900956-PRPUJL0FT54CAYAHES1P/image-asset.jpeg Food Fight - Food Fight https://www.alexripberger.com/starwarschristmas daily 0.75 2017-02-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254589275-I5H3RF1L7EC54FCZ9FRZ/image-asset.jpeg Star Wars Christmas - Star Wars Christmas // Parody https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1486254589275-I5H3RF1L7EC54FCZ9FRZ/image-asset.jpeg Star Wars Christmas - Star Wars Christmas // Parody https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894e2cd9de4bb365e4e8548/5894e2daf951afb7902b09b5/1486152407718/ Star Wars Christmas - Star Wars Christmas // Parody https://static1.squarespace.com/static/534de260e4b0d57f609b74c8/5894e2cd9de4bb365e4e8548/589671fc09e1c42ca098822b/1486152446392/ Star Wars Christmas - Star Wars Christmas // Parody https://www.alexripberger.com/tirana daily 0.75 2018-08-16 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487027333774-DMML7LQQB9LWJPZ44T0F/InovatStove_1.jpg Tirana https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1534436928022-CNZY055AANQ14U687QH2/image-asset.jpeg Tirana - Promotional Video - MDE https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487027162542-9U3677IFS32M835CI18U/Albanian_1.jpg Tirana https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487027162157-3LRO5W2N1FE7GSKVEX4L/Cutter_1.jpg Tirana https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487027165376-WKGBDWC6P4960IYKZF4J/Don%27sDesk_1.jpg Tirana https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487027165386-N69930AIMAOBJVMPTM2R/Grinder_1.jpg Tirana https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1487027166431-E3R5N9WG9IT21A9IVNCD/InovatStove_1.jpg Tirana https://www.alexripberger.com/work daily 1.0 2025-09-08 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593971357968-GXJG8KCVJXUJ5QEPEC9J/Mockup_Fledgling_Landing.png Work - Fledgling Mobile App / UXUI Helping people build better habits. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593981152086-NTUIOKCCVPR3SUU26F8C/Greenbike_Mockup_Macbook+4.png Work - GreenBike Web / Research / UX / UI Improving the look and feel of an electric bike store’s e-commerce site. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593973184367-VE8960NLMWHXS4ZVKXRL/Airbadge_Mockup_Landing.png Work - AirBadge Product Design / Mobile App / UXUI Imagining how technology can help keep law enforcement accountable. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594682774614-FHHY6XFDGKQV82NZKACV/Mockup_LimePoints_4.png Work - Lime - Safe Riders Mobile / Strategy / Research / UX / UI Encouraging electric scooter riders to stay safe. *Password Required https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597190839767-EWF6YYNFHKLA6T06543H/Wheel.png Work - WeUp - Habit Building Mobile / Strategy / UX / UI Helping people build healthier habits with friends. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612841837764-4NDMGU7RV22BJ10N0FO6/Workers2.png Work - Laber - Building a Construction App Research / Strategy / UX Building an app to connect construction workers with job opportunities. *Password Required https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593965995725-5F4RHY21R0JBUWHPUFDQ/lime-s-gen-3-screen.jpg Work https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593972077657-R0FKF3UGPBONYPJ46QIL/Fledgling_BG_Intro+Page+copy.png Work https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593973384586-9CELLUET34TQJE4KIA8H/Airbadge_Portfolio_BG.jpg Work https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594157935700-1TUOFYPJ9FZT39053JMX/2019.06.01Amavi%2815of386%29.jpg Work https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594357808810-SR2IN09T41Y7L8V7I5WF/Portfolio_GreenBike_Header_Green8.png Work https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598648969577-ABBAZZZ40VC6FXDC6ZDB/Banner_Web.png Work https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612842020771-LCU7YBSD919SH474ZIHG/BG.png Work https://www.alexripberger.com/about daily 0.75 2021-01-10 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593961318473-AORBD8021SOX1LAUWL54/2019.06.01Amavi%28114of386%29.jpg About https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593963121255-QU6ZE8LRTZX0LWY0DLJ5/About++Me+2.png About Just a few of my favorite things: Science / Books / Outdoors / Travel / Sustainability / Fitness https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594156108701-Y50VNO9M25P0LVM14Y0U/2019.06.01Amavi%252888of386%2529.jpg About https://www.alexripberger.com/airbadge-1 daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594063672225-YNF4FL3YQ83X11911KLO/Airbadge_Portfolio_BG.jpg AirBadge https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612886719186-GCU8D7OS84JFKLKQUTZE/Frame+24.png AirBadge https://www.alexripberger.com/greenbike-1 daily 0.75 2021-01-31 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594337284088-K0BOQIBRBBEI3UN6ZIXL/Portfolio_GreenBike_Portfolio.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594336757042-4ESZ12M8NAYREON0JOSM/Portfolio_GreenBike_6_Customer+Journey+Map+copy.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594337381991-TYA7N7J1K9VOK6BDHR3J/Portfolio_Greenbike_StickyNotes.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594351969776-SUWMUN948VAZU9O4FOE3/Portfolio_Greenbike_Mockup_Main%4005x.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594346519455-MOEHWUS4CQSOFOCDBA1E/Portfolio_Greenbike_ProductPage_Breakdown.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594344302953-I3GZJ4QW63IBPE8DJQ7H/Portfolio_Greenbike_Hifi_Homepage.jpg Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594350189013-X7S529Z5U7RSTJMXT8IP/Portfolio_Greenbike_ProductPage_half.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594350384944-7DCQ2OLNVAQTVOKAIA1D/Portfolio_Greenbike_Hifi_Shop_half.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594348296514-LCW02ABF9PZLISI7FU83/City+Bikes.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594348342524-E43BOJ9RJ58VC69UWYZ3/Mountain+Bikes.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594349701524-GNPK16HBXMRIX1LKMV3S/Portfolio_GreenBike_PrototypeMockup_512w_Checkmark.png Greenbike Growth Point: I didn’t have the knowledge about electric bikes to create content that would be helpful in teaching the users about the technology used in GreenBike products, so I couldn’t test for efficacy. One thing I took away from these tests was really striving to come up with more rigorous tasks, in order to test the tensile strength of the prototype a bit more. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594348093277-MWDB2CLO3G80NKK1DC94/Portfolio_Greenbike_StyleGuide%4005x.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594334408528-HUC21VM1CF1GTQAXOMGN/Portfolio_GreenBike_Mid-FiGroup_Educate.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594334845592-6GKRPXAADJVI3DS45YWZ/Portfolio_GreenBike_Mid-FiGroup_Compare.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594334757314-RKYV28RPV2QW8FK6JI00/Portfolio_GreenBike_Mid-FiGroup_Navigation.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594334656145-VH24J26FO17BZRAQC7N5/Portfolio_GreenBike_Mid-FiGroup_Filtering.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594411348078-PLSD5RD2657W74I8J34Y/Portfolio_GreenBike_OriginalMockup.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594337819591-N86IUDB9HT2LZCK055CT/Portfolio_GreenBike_15_Thank+You+copy.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594253845146-MQFUT2SD8EK8UDK4F8EJ/Portfolio_GreenBike_ProblemAreas_2200.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594339984167-YMRHVLYANG2BBFNZW30C/Portfolio_GreenBike_5_Green+Path.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594341194999-6Y9O81QFT4L4JWG6WMP5/Portfolio_GreenBike_8_Green+Path.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594341232974-EFXFSGE8OHGI7RR5PZ6T/Portfolio_GreenBike_7_Green+Path.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594354951041-L4R40UXYREVRPS9P7JPY/Portfolio_GreenBike_6_Green+Path.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594354996402-M8IQ4PB6NH1IR1RY89W3/Portfolio_GreenBike_8_Green+Path.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594355439516-S89YC5SE35S8QZDL1HNI/Portfolio_GreenBike_11_50%25_Green+Path.png Greenbike https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594356201547-OZDDQ5W42B73TGB5ONDW/Portfolio_GreenBike_Header_Yellow.png Greenbike https://www.alexripberger.com/weup daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594409669919-Z9OGIDT1JRX8XM7IT5YR/IconSet_Uncharted_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598654248428-QUCNUTERNAE0E9Z0N34F/Uncharted_AppProgression_Web.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598655083524-Z4H6UUMQZ6A4XID9KONC/Uncharted_WomenPhoto.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597947003753-36RBV0E6XYSNNQJ69Q7C/Discovery_UserInterviews_Web.png WeUp - USER INTERVIEWS Before we jumped into solutions, we really wanted to get a clear picture of who we were designing for, so we began our research by conducting, user interviews, and a literature review regarding the behavioral research surrounding habit change. With COV-ID 2019 in full swing, we conducted all our interviews via Zoom, which afforded us the opportunity to interview individuals from around the country. From these interviews, we compiled a vast set of data which we used to craft our personas. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597945196277-GWXZQQM9Z517Y40W4I67/Discovery_C%2BC+Benchmarks_75%25.png WeUp - SECONDARY RESEARCH C+C Analysis https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594409788591-YI6SWB7FDBGMXRS5HFVS/IconSet_Discovery_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597948104139-FQ31RYF9XIVG1SDUMJ3L/Discovery_OriginalUserFlow_web.png WeUp User flow for original game mechanics https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597942105577-7O26KAPSLCSDCOZL5E99/Discovery_OriginalGameMechanics_50%25.png WeUp NOTE: These are NOT final designs; these are some of the screens from the original design https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594409965823-LA4BNXH1IL2HUXVSNGVK/IconSet_Connection_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598058721851-ZCBZVG9II8FQK5LQ47BH/Eye.png WeUp - Reports seemed untrustworthy Our users felt that relying on self-reporting could introduce suspicion, and using a rating system as a countermeasure might allow users to game the system in their favor, especially if money was at stake. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597181600829-W3XL58LQ5514TMB46IYM/WeUp_Persona_Gabby_v3.png WeUp Secondary Persona https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598061314236-H9JTRXJX2AS7CX7Z015C/Connections_AffinityMap_shadow_Web.png WeUp - AFFINITY MAPPING And now we get to the fun part; gathering all the data to see the world through the eyes of our users. The team gathered together in front of our glorious (and virtual) whiteboard to start organizing our data. After hours of moving that sticky-note here, and this sticky-note there, we distilled themes and I-Statements to give us some clarity on what our users challenges and motivations might be. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597181501594-UACYA5S937AEMHIG9TCX/WeUP_Persona_Maya_v3.png WeUp Primary Person https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598058521435-UXBD82BUJV71ZFNIX2FZ/Accountability.png WeUp - Accountability vs Competition This was the crux of the problem. WeUp’s Desire to build community and accountability between friends was at odds with the current game mechanics. The only way to win the game was for your friends to fail. And once real money is involved, we could be putting real friendships at risk. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598058739506-M3CLMJ19NST6R37F6TNQ/Sun.png WeUp - Rewards seemed too random The sun was intended to add some variety to the game, but the randomness of its appearance and lack of connection to building habits was confusing and frustrating to many of the users we interviewed. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598298449627-TMQGGZPNRDSJLJ1Z11N5/DesignExploration_Rewards_web.png WeUp - Variable rewards for “streaks” Relying on some of the work done in behavioral science, we exchanged the random rewards for variable rewards. So instead of relying on the completely random appearance of fixed rewards, we had a fixed appearance of random rewards. By giving users an opportunity to win extra points every time they achieved a five day streak, we could provide that dopamine spike that people experience in anticipation of a reward, all while tying the activity to building their habits. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597189985232-RT85N1HJM8Y1TSSQGLDS/My+Copy+of+WeUp+-+Copy+of+Game+Flow.jpg WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598299384839-AXJDJIIEKG3H8Y1EL3HC/DesignExploration_VideoFunction_Web.png WeUp - Using video and APIs as proof of completion Wireframes: Video recording for user check-ins https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594410079425-ZHW1FM27OHFT5TJ7TOLG/IconSet_DesignExploration_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597184244102-DTH1IST01XSS8Z333RZP/Wireframes_All.png WeUp Wireframes of our prototype https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1598296646987-S8J951RO5WBOX2HMJI7S/DesignExplorations_Sketches_Web.png WeUp Rough sketches of the new design to explore layout, features, and flow https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597183579583-20TJO5OOQO7ZPWAAHJ0R/Rankings2.png WeUp - Using group vs group competition to inspire accountability Wireframe: The group rankings for a challenge https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597185087607-E9CZHOJQ72IUR8R13WTI/Voting+System+Change+2.png WeUp - How could we streamline the voting system? Our original method of voting on a challenge for the tribe felt too long to users, so we reduced it to a simple invitation to other tribe members. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597186467511-L0CILBFBMD59W846ATOB/Old+Check+in+Change.png WeUp - How could we make check-ins easier? Our original strategy to make the check-in button easy to access took up too much needed space on the main navigation bar, not to mention the difficulty users had understanding how to choose which challenge they were checking-in on. Moving the check-in button to the Challenge Summary page removed the ambiguity. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594410278244-PMM9V9JV6OIA7RLX6RP5/IconSet_CourseCorrection_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597185465327-GKI0CXPV4PDDV94KU6PE/Tribe+Page+Change+2.png WeUp - How do we help users find their Tribe? Users weren’t always sure where to look for info about their tribe, so we decided to add “Tribes” as our new main navigation page. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597185689014-9GEC6VEXKIFCB71E707F/Home+to+Challenges+Change.png WeUp - How might we optimize the home page for users? Instead of listing popular challenges on the homepage, we found that the space could serve the users better by functioning as a quick menu for all of their active challenges. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597186903480-ANSPM7Y7HTSSYL7YNBCI/Challenges+Tab+Change.png WeUp - How might we better organize challenge info? In an effort to ease cognitive load on our users, we decided to use tabs to organize info from specific active challenges into chunks on the Challenge Summary page. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597188167190-O8RMUPN9431EMI7P585G/Branding+2.png WeUp - NEW LOGO At the beginning of the project, WeUp asked us to work on developing an updated logo and branding to accompany the app redesign. We informed them that branding would be outside the scope of our project, but that we would explore options if we had the time. Underpromise, overdeliver. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597188684113-V3F7PW1SM6YQ7G3IZF6S/New+User+Navigation.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597187418912-0EKQ56JQ4BBTL8BK83MU/Mockup+Collage.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597189293465-1TQGR468KCN953WP180G/Current+User+Navigation.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594410327793-BMPA63JYJC71CRQZ9R5Q/IconSet_Destination_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597189388417-SK2DIEXFDLUIBO87ON90/UserFlow_CreateTribe.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597187678574-PNX30C3KOHD69WTZRTA1/UserFlow_StartChallenge.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1594410649940-DROITXWDSFBLOCFF35N8/IconSet_JourneysEnd_x50%25.png WeUp https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1597189863549-UHYMTJXBC9I1CWRNNGPN/Frame+54.png WeUp https://www.alexripberger.com/banner-the-refinement daily 0.75 2020-07-03 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593817112888-0E1Z2HBW89ZP3GD2TBAG/contract.png Banner - The Refinement https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593818702850-TDRVUZTAKZHDGMYMZGR0/Lime_AffinityMap.jpg Banner - The Refinement https://www.alexripberger.com/group-private-classes daily 0.75 2020-07-02 https://images.squarespace-cdn.com/content/v1/5751bcaa7c65e41470d9b10e/1538073918820-6RP9JTMPU5EJ6IP23J00/home-Stocksy_txp824ffa5crXt000_Large_934899-2500x1667.jpg Group & Private Classes https://www.alexripberger.com/lime-copy daily 0.75 2020-07-05 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593966030457-HB7I7L5XIICZG4HB19CJ/Lime_Onboarding_LimePoints.png Lime (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1593965995725-5F4RHY21R0JBUWHPUFDQ/lime-s-gen-3-screen.jpg Lime (Copy) (Copy) https://www.alexripberger.com/membership daily 0.75 2020-07-05 https://www.alexripberger.com/new-page-4 daily 0.75 2020-07-08 https://www.alexripberger.com/new-page-3 daily 0.75 2020-07-08 https://www.alexripberger.com/new-page-34 daily 0.75 2020-07-08 https://www.alexripberger.com/new-page-5 daily 0.75 2020-07-08 https://www.alexripberger.com/define-laber-1 daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612836522293-24MDIV0XF5D2RJTKB1H4/ResearchDatabase700x700.png Define - Laber (Original) - RESEARCH DATABASE Sadly, many scooter see a similar fate at the hands of reckless riders. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612836665631-22DNDODDGSUWO4AMRA55/Affinity+Map.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612837778439-E17XIQAMO6JGW0FHEZQY/ExperienceMap.png Define - Laber (Original) - EXPERIENCE MAPS One of the challenges of this project was determining a framework for defining our user’s journey, because each employer had a slightly different method for finding candidates. To accommodate multiple methods of completing a task, we created an experience map that gave us a comprehensive view of the different paths a user could take, and the pain points associated with each. PAIN POINT However, this resulted in two enormous maps for each of our populations. While it may have been a helpful internal tool, we needed something that was easily digestible for the stakeholders. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612836274473-YLOHLXKVVDOVDRPGQVH2/ProcessMap_Define.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612837396766-KIIE60QCK5K6IZB10C2V/Persona_Residential.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612837354388-446RARDQKSAYJXOPFX73/Persona_Commercial.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612837396394-ZW1RBDXMIE0BHV4BZKLQ/Persona_Skilled+Job+Seeker.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612837397636-O8VMVT9M1TJWR3OBKSNY/Persona_Unskilled+Job+Seeker.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838052916-OG6OYEMV63F3VYY3O5OH/JourneyMaps.png Define - Laber (Original) - JOURNEY MAPS Rather than presenting our enormous experience maps, I trimmed our maps to the bare essentials so that we could focus on the pain points and opportunities of our users. This resulted in two versions; one for the appendix, and a simplified version during the presentation. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838541163-KO79GJB5HNXCU3OVK1BR/image+2.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838413668-O8QM507RI80XFGS40CH2/image+6.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838673376-3LB22DAFY6V1O8OYSQBO/image+3.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838412513-XVK1K7P9QCSUKVR7WMFG/image+5.png Define - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838412444-AAI91222H0WVB8PWN3LZ/image+4.png Define - Laber (Original) https://www.alexripberger.com/empathize-laber-original daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612832869173-SOAHEKDXR1AI22D42C3J/ProcessMap_Empathize.jpg Empathize - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612833844689-IH1EHUBVFILY7KITOVGO/StakeholderInterviews.png Empathize - Laber (Original) - STAKEHOLDER INTERVIEWS Before we wrote our research plan, we interviewed separate stakeholders from the product team to learn more about their goals for this project. As employers themselves, they had intimate knowledge of the industry they were building an app for, so we wanted to hear from them firsthand. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612833528003-J8NBHOEWQF7XFOTG7EG9/ResearchPlan.png Empathize - Laber (Original) - RESEARCH PLAN Like any great exploration, we needed a map to guide us throughout our journey. Alongside my partners, I crafted a research plan to describe what our research goals would be, our methodology, recruitment strategy, and discussion guide. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612834146529-W8V6AC9K0QM7H9D8PXQ3/UserInterviews.png Empathize - Laber (Original) - USER INTERVIEWS When one of our Senior Designers was no longer able to keep up with the workload due to outside circumstances, I stepped in to take ownership of the Employer research. By the time we wrapped up interviews, we had interviewed a total of 13 employers, and 9 job seekers. PAIN POINT Our original plan for recruitment relied upon the client supplying candidates from their database. However, because of specific demographic requirements and a lackluster response, we came to a standstill. HOW I SOLVED IT I introduced the team to the online recruitment platform UserInterviews.com, and we were able to find the remaining candidates required to complete our interviews. https://www.alexripberger.com/empathize-laber-1 daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612832869173-SOAHEKDXR1AI22D42C3J/ProcessMap_Empathize.jpg Empathize - Laber (Copy) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612834146529-W8V6AC9K0QM7H9D8PXQ3/UserInterviews.png Empathize - Laber (Copy) - USER INTERVIEWS When one of our Senior Designers was no longer able to keep up with the workload due to outside circumstances, I stepped in to take ownership of the Employer research. By the time we wrapped up interviews, we had interviewed a total of 13 employers, and 9 job seekers. PAIN POINT Our original plan for recruitment relied upon the client supplying candidates from their database. However, because of specific demographic requirements and a lackluster response, we came to a standstill. HOW I SOLVED IT I introduced the team to the online recruitment platform UserInterviews.com, and we were able to find the remaining candidates required to complete our interviews. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612886543566-NX12X7SYFXTAIJ27XVCF/Frame+24.png Empathize - Laber (Copy) - Laber Research REacaospiudfuha https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612886542085-K3SYPLDQLP8IA5VUUMG1/Square.png Empathize - Laber (Copy) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612843371101-DM95OUMA3U70NIL0K1QX/ResearchPlan.png Empathize - Laber (Copy) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612833844689-IH1EHUBVFILY7KITOVGO/StakeholderInterviews.png Empathize - Laber (Copy) - STAKEHOLDER INTERVIEWS Before we wrote our research plan, we interviewed separate stakeholders from the product team to learn more about their goals for this project. As employers themselves, they had intimate knowledge of the industry they were building an app for, so we wanted to hear from them firsthand. https://www.alexripberger.com/ideate-laber-original daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612839793790-1Q3XY089JT8VCIVQNLLY/User+Stories.png Ideate - Laber (Original) - USER STORIES At this point, we wanted to bring back a host of concepts to answer the question of how we might solve our opportunity areas. So rather than bringing back a specific set of features, we crafted user stories that described the activities that our app might accomplish, while keeping the user’s goals in mind. HOW I REMOVED A ROADBLOCK We reached a roadblock when we realized in a meeting that different stakeholders still weren’t aligned on a clear direction on what the product was going to accomplish, so I proposed that we all meet together to align ourselves on a product vision to guide our user stories. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612839096172-AELYI0LI73STVKZU6Q9N/Comparative+Analysis.png Ideate - Laber (Original) - COMPARATIVE ANALYSIS As I began the process of finding solutions to these opportunities, I wanted to first look at analogous situations that might provide similar tools. For example, where might I find another industry that needed to evaluate hard and soft skills online? I found Care.com, a site where families could find caretakers for their children, and took a look at how they approached evaluating potential candidates. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612838898618-AQB27YOEXW5R9GNSV8HO/ProcessMap_Ideate.png Ideate - Laber (Original) https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612839419026-BX6F21I687PSWLE3W86I/CompetitiveAudit.png Ideate - Laber (Original) - COMPETITIVE AUDIT I conducted a competitive audit to examine what the competition is already doing, but more importantly, what they’re not doing. This was a chance for us to identify opportunities that weren’t yet being addressed by our competitors, and to fill those needs for our users. INSIGHT One of the ideas that the stakeholders had been buzzing about was making it easy for construction workers to build a digital resume. But from our audit, we found that a digital resume builder was the most common feature that all the competitor’s shared, so the opportunity might not be as “revolutionary” as it appeared to be. https://images.squarespace-cdn.com/content/v1/534de260e4b0d57f609b74c8/1612839935921-D9EMQJLUQJHWH7MH34BG/Vision+Workshop.png Ideate - Laber (Original) - VISION WORKSHOP Defining the value proposition of the the new app was the key task of this phase. After presenting our concepts, we worked alongside the stakeholders to identify the strongest ideas. PIVOT When we first began the project, the stakeholders were convinced that the answer would be to create a better job listing platform that would match qualified workers with employers. But what we found was that most workers and employers relied on word-of-mouth to find work. So rather than create another job board, we came together with the stakeholders to define a new path forward. https://www.alexripberger.com/home-quote-heights daily 0.75 2025-05-09 https://www.alexripberger.com/worldclass-trainers daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5751bcaa7c65e41470d9b10e/1538074398962-QZP48WM2AUJAJK1VMY51/home-Stocksy_txp824ffa5crXt000_Large_934898-2500x1667.jpg World-Class Trainers